Brand, print, and exhibition

Opening

Before the website or the 3D app, every brand faces the same question: what do we look like, and what do we say? Korean design heritage paired with US-market creative work gives us a particular answer. A brand system should make the rest of the work easier to build, not harder.

We design identities, print collateral, packaging, trade-show graphics, and campaign assets. Often we pair this work with a website or a 3D launch. That's when the system earns its keep. We also take brand-only engagements.

What we make

Identity systems

Logo, color, typography, usage guidelines, applied examples. The system, not a decoration.

Typical: 4–8 weeks · $7K–$15K

Brand refreshes

When an existing brand has equity worth keeping but a system that's stopped working. Usually because the company has grown past it. We modernize without erasing.

Typical: 3–6 weeks · $5K–$15K

Packaging

Product packaging, boxes, labels, unboxing experiences. Korean and US production-ready artwork, CMYK-accurate proofs.

Typical: 3–6 weeks · $4K–$10K per SKU family

Print collateral

Brochures, sales sheets, trade-show handouts, technical catalogues with proper binding specs.

Typical: 2–5 weeks · $3K–$8K

Trade-show graphics and exhibition design

Booth graphics, environmental display, interactive-kiosk content, presentation loops. CES, Hannover Messe, K-beauty expos. We've shipped for all of them.

Typical: 3–6 weeks · $3K–$20K

Campaign creative

Launch campaigns, seasonal creative, social campaigns with art direction, photography direction, and production management.

Typical: 3–6 weeks · $5K–$20K

Korean design heritage

Our Busan studio designs for Korean exporters. Most of our industrial-design, print, and exhibition work lives in that practice. Over a thousand Korean-government Export Voucher projects. The designation comes with scrutiny, and it comes with speed, because voucher projects run on fixed timelines.

What that means practically: we know Korean production houses, paper weights, binding specs, certification-display conventions, and Korean-language typography in a way a Western agency typically doesn't. And we know Korean trade-show and exhibition standards (spacing, setback rules, lighting plans) that only come from showing up to these events repeatedly.

Korean government designations:

• SMBA (Small and Medium Business Administration)
• KIDP (Korea Institute of Design Promotion)
• KIBO (Korea Technology Finance Corporation)
• KOITA (Korea Industrial Technology Association)
• B-Tech (Busan technology-innovation designation)

For Korean clients pursuing Export Voucher funding, we're an implementation-agency partner who's shipped the form more times than almost anyone.

US-market creative, through O'dlee Collective

Our Seattle entity (O'dlee Collective) has been running US-facing creative since 2017. Brand identity, packaging, digital content, and 3D videography for consumer and small-business clients across the Pacific Northwest and beyond.

Recognized: King County Executive's Small Business Award, 2025.

O'dlee is also federally vendor-eligible (GovTribe-listed), which matters for public-sector or government-adjacent work.

How we pair brand with web and 3D

Most of our engagements bundle brand with something else. Usually a website, sometimes a 3D launch, sometimes a trade-show presence. Brand work on its own is fine. It earns its keep when it gets applied.

• Brand + website. The most common pairing. Identity system feeds directly into the web design system; we ship both in 8–12 weeks with the Brand + Site Express sprint.
• Brand + product launch. Pairing brand work with a 3D product moment and a launch microsite. Typical at 12–16 weeks.
• Brand + trade-show. Identity system, booth graphics, presentation loop, and interactive kiosk content for a specific event. Tight timelines (usually 6–8 weeks before the show).

Our aesthetic: what we're drawn to

We're not a house style. We match the client's industry, ambition, and category. Left to our own instincts:

• We prefer systems over statements. A logo should make fifty touchpoints easier, not sit in isolation.
• We prefer quiet color palettes that let product photography carry the energy.
• We care about typography. Correct Korean-typographic treatment, serifs used intentionally, kerning that would embarrass an art director in a good way.
• We like warm, grounded imagery over cold corporate stock.
• We stay away from the "premium-agency sameness" that makes half of mid-2020s brand work look identical.

Before you start: a brand project readiness checklist

A brand project goes well when you have:

• A clear articulation of what's changing. New company, new product line, new market, rebrand of a stale existing system. We work differently in each case.
• A category or aesthetic inspiration set. Brands you admire; brands you want to be near or far from. Five to ten references is enough.
• One decision-maker. Brand work dies by committee. One person signs off.
• Rough budget range. Different scope, different deliverable depth.
• A deployment context. What happens to the brand system after launch? Who applies it? Is there a marketing team that needs guidelines?

Cases

• CABEON. Animation IP Identity System, strongest consumer-brand case in portfolio
• HYBRO / The Hive. Prosumer Power-Tools Brand
• ROBOne. AI-industrial brand and site

See all brand and creative work →