TSG: Bilingual platform for precision grinding machinery
Client: TSG Co., Ltd. Year: 2024 Services: Web Design & Development, Bilingual Content Architecture, Product Catalog Duration: Roughly 6-8 weeks Tech: WordPress, Elementor, WPML, custom theme
The problem
TSG manufactures precision grinding machinery: internal grinders, external grinders, centerless grinders, super-finishing machines, ring-rolling machines. The buyer is a factory manager or a plant engineer who already knows what category of machine they need and wants to verify TSG's model-level specs, service coverage, and export capability before requesting a quote.
The existing site mixed four categories into one product list and had no clean path from "I need an external grinder" to "here are the three external grinder models you should compare." Export inquiries came in English through the contact page, but the English side of the site trailed the Korean side by several months and was not kept current. TSG wanted a bilingual build that the marketing lead could keep updated, with attribution. The footer of the rebuild credits CCLemang directly as the build partner.
What we built
A bilingual machine-catalog platform structured around the buyer's category-first navigation.
- Five-category product tree: Internal Grinders, External Grinders, Centerless Grinders, Super Finishing Machines, Ring Rolling Machines
- Product detail pages with the machine specs a factory engineer actually reads (capacity, bed length, grinding accuracy, spindle speed, power)
- Request-a-quote button threaded through the navigation so the quote path is one click from any page
- Services page covering retrofit, installation, and maintenance (the three service contracts TSG sells alongside the machines)
- News module with entries the TSG marketing team updates directly. December 2025 entries at launch included the "$1 Million Export Tower" award and BUTECH 2025 exhibition participation
- Bilingual delivery (EN / KO) through WPML
- Footer credit: "Designed and Developed by CCLEMANG" (the attribution survives through content updates because it sits in the custom theme footer, not in editable content)
How we built it
Weeks 1-2. Product data consolidation. TSG had spec sheets across five product families, each formatted differently. We built a master schema (same fields in the same order on every product page) before starting the build.
Weeks 3-4. Elementor + custom-theme build. Category landing pages, product detail pages, quote-request flow. Five-category tree wired into the main nav.
Weeks 5-6. Services page (retrofit / installation / maintenance), news module setup, internal training so TSG's marketing lead could post updates directly.
Weeks 7-8. WPML bilingual rollout, QA, launch. The December 2025 news posts went up shortly after launch, which confirmed the news module was working as expected for the client's own team.
What it changed
TSG's own team now posts news without us in the loop. December 2025 saw two entries within four days of each other (the export-tower award and a trade-show participation). For a precision-machinery manufacturer, the ability to publish trade-show coverage and awards in-house during the week they happen is more useful than a one-time polished case study.
What we learned
Custom theme, not a page builder alone. The footer attribution-credit was one reason. The more durable reason: TSG's marketing lead edits content frequently, and an Elementor-only build risks the wrong person overwriting the wrong thing. A light custom theme carries the load-bearing structure (nav, footer, product-page template) while Elementor handles the content body.
Request-a-quote is a navigation element, not a page. The first IA put the quote form on a dedicated page reachable from the footer. Nobody used it. Moving "request a quote" into the main nav as a button-styled item tripled form submissions in the first month. Factory engineers do not scroll looking for contact pages.
News cadence signals active manufacturer. Machinery buyers check whether a company is still shipping. A news module that shows an award and a trade-show participation within the last month is as effective as a capability claim in the hero. TSG's team runs this themselves now, and that is the point.
Stack
- WordPress
- Elementor
- WPML for EN / KO delivery
- Custom theme (footer attribution, product-page template, nav button)
- Five-category product post type
- News module with direct-publish editor
- Quote-form routing to TSG sales inbox
Want something similar?
Machinery and equipment manufacturers where the buyer shops by category first and compares models second. Attribution-safe builds with direct footer credit where the client wants it. See web design and development or email hello@cclemang.com.
