DASCO: Industrial platform for a heat-exchanger maker
Client: DASCO Co., Ltd. Year: 2024 Services: Web Design & Development, Bilingual Content Architecture, Project Portfolio System Duration: Roughly 8-10 weeks Tech: WordPress, Elementor, WPML
The problem
DASCO has designed and manufactured heat exchangers since 1995. Twenty-five years of shipbuilding, offshore, plant, and (more recently) hydrogen-economy work. Their client list includes the global EPC contractors you would expect, and their projects carry named references like Marquis CO2 (a carbon-capture program) and UAE Fujairah F3 IPP FGC (an independent power plant in the Emirates).
The problem the old site had: none of that showed up. The project portfolio was mentioned but not displayed. The twenty-five-year history was in a founder paragraph on the About page. Hydrogen-economy positioning was starting to matter commercially but had no landing page. And DASCO had just been designated as a Preliminary Hydrogen Specialized Company by the Korean government, a credential the site had no place to surface.
The brief: rebuild around the three pillars that actually close work. Named project cases, certified R&D, and a news cadence that signals the company is active rather than dormant.
What we built
A bilingual industrial platform built around the buyer's evidence-gathering pass.
- Project portfolio with named cases. Marquis CO2 53139044/045/046 and UAE Fujairah F3 IPP FGC are the two flagship entries. Each project gets photography, scope, and delivery-context detail
- R&D Center page with research performance, performance-test data, and publication references
- Dedicated certification page with the full set of class-society and quality certifications
- Hydrogen-focused product line: hydrogen coolers, hydrogen refueling station equipment
- News module that DASCO could update directly. Three articles dated January 2026 went live within two weeks of launch (Preliminary Hydrogen Specialized Company designation among them)
- Korean and English builds through WPML
- PDF catalog download, product-family navigation, contact routing by application sector (shipbuilding / offshore / plant / hydrogen)
How we built it
Weeks 1-2. Content gathering. DASCO had twenty-five years of project photography and documentation. Most of it had never been curated for public use. We spent two weeks just organizing it before writing a line of copy.
Weeks 3-4. Information architecture. Four buyer-sector paths (shipbuilding, offshore, plant, hydrogen), one R&D path, one certification path. The project-portfolio page cross-references into whichever sector the project belongs to.
Weeks 5-6. Elementor build, project-case page system, hydrogen landing page, R&D section.
Weeks 7-8. News module setup, internal training for DASCO's marketing lead to post updates directly. Korean and English content review with the DASCO team.
Weeks 9-10. Certification wall, QA, launch.
What it changed
DASCO now has a news cadence. Three posts in the first two weeks of 2026, including the hydrogen-specialist designation. For a quarter-century-old industrial manufacturer, a visible news feed is the most effective signal that the company is still building. It is the thing a procurement lead glances at right before they add you to a shortlist.
The project portfolio did what project portfolios are supposed to do: turned abstract capability claims into named evidence.
What we learned
Named projects beat capability claims. The old site said "we deliver to EPC contractors globally." The new site says "Marquis CO2 53139044/045/046" and "UAE Fujairah F3 IPP FGC" and shows the photography. Procurement leads read the second one and skip the first.
Twenty-five years is a credential if you show the work. The founding date is a nice paragraph. The twenty-fifth-year-of-continuous-operation message only lands when the site also shows the projects delivered in year one, year ten, and year twenty-four. Continuity through the portfolio is more credible than continuity claimed in the bio.
Hydrogen positioning needed its own page, not a product-line label. The first draft buried hydrogen coolers and refueling equipment under "cooling products." Hydrogen buyers come through different channels and shop differently from shipbuilding buyers. Separate page, separate navigation path, same underlying product data.
Stack
- WordPress
- Elementor
- WPML for EN/KO delivery
- Custom project-portfolio post type
- News module with direct-publish editor for DASCO's marketing team
- Certification gallery with bilingual labeling
Want something similar?
Industrial B2B sites where the sales case lives in named projects and certification depth. Heat exchangers, valves, piping, structural components, process equipment. See the web design and development service page for how we scope, or email hello@cclemang.com.
